Jack in the Box
An employer brand’s main ingredient puts CEO Jack at the center and encourages employees to “Work Happy.“
The Jack in the Box “Work Happy” employer brand campaign was launched externally with OOH tactics and mall domination executions attracting candidates who loved to feast at Jack in the Box.
Activation of the Employer Brand Campaign
Internal Activation
The Jack in the Box “Work Happy” employer brand campaign was also launched internally with employees with branded swag, referral cards and new employee orientation communications and materials.
